Castle Cover secure new sponsorship deal
21st May 2008
Home and Motor insurance specialists for the over fifties market, Castle Cover, have recently entered into the county cricket over 50s league by announcing a deal to become main shirt sponsors of the Dorset County Cricket over 50s.
Castle Cover, who are based in Poole, deal exclusively in home and motor insurance market for the growing fifty plus market, and are one of the leading employers in the region.
Campaign Manager of Castle Cover, Andrew Bray, said of the new deal "Dorset County Cricket over 50s offers us the opportunity to support our local community, whilst reaching the rapidly growing over 50's market. This deal ties in very well with our companies ethos and we look forward to working with Roger and his team throughout the 2008 county cricket season."
Meanwhile, Roger Bosher, Manager of Dorset County Cricket over 50s said "I am delighted and excited to welcome Castle Cover on board as our main shirt sponsors throughout 2008 cricket season. We have high expectation for this squad of players and expect to do very well in this year's national competition."
Castle Cover employs over 200 people in Poole which is brilliant for the local economy and are looking to recruit further in 2008." For details of vacancies please go to >www.jobspoole.com.
Notes to Editor
Castle Cover launched on 31st July 2006 as a new entrant in the ever growing over 50's general insurance market. Castle Cover is the third major brand within the fifty plus insurance market
Castle Cover is led by well-known industry expert, Andrew Marchington and is backed by HSBC Bank and Asset Ventures Ltd., part of the family investment vehicle that controls Primary Group, the Bermuda based insurance distributor.
Castle Cover will hit a turnover of 100m and sign up over half a million customers by 2011.
Castle Cover has the advantage of launching with a blue chip panel that includes AXA, RSA and AIG giving a great advantage in neither being tied to one supplier, nor owned by an Insurer.
Marchington does not believe the over 50's have had a good deal on Insurance and therefore believe Castle Cover will carry on their rapid success within the market place. The over 50s are more likely to be careful with their homes and possessions and less likely to exaggerate or make up insurance claims, making them low risk.
Castle Cover is based in Poole, Dorset where over 500 jobs will be created by 2011 and offer a UK based customer services.