Castle Cover expand product portfolio
17th June 2008
50 Plus insurance specialists, Castle Cover, have expanded their product portfolio by officially launching their Key Cover product.
Castle Cover has teamed up with Boomerang who are one of the biggest providers of key cover in the UK. This will be a fantastic partnership for both Castle Cover and Boomerang, which will increase revenue for both businesses but will also add a valuable product for our customers.
This is a relatively new product for the over 50s market but at such a great price this invaluable cover will be available for the customer to add to their motor policy. The policy covers all of the customers' keys which are attached to their unique Castle Cover key fob.
From as little as 1.38 a month, this product will give extra peace of mind to our customers, so in the event of accidental loss, or if keys are stolen, we can help minimise the stress of recovering or replacing your keys and locks.
Managing Director Andrew Marchington said "We are always looking at ways to improve our services and products and with frequent enquiries from our customers about key protection have decided to add this product to our portfolio. The launch of key cover will increase sales but also improve customer satisfaction. Improving our portfolio is part of our long term plan to help increase revenue into the business, all of this is part of our 5 year plan which we are well on target to complete."
We now employ over 200 people in Poole which is brilliant for the local economy and are looking to recruit further in 2008." For details of vacancies please go to >www.jobspoole.com.
Notes to Editor
Castle Cover launched on 31st July 2006 as a new entrant in the ever growing over 50's general insurance market. Castle Cover is the third major brand within the fifty plus insurance market.
Castle Cover is led by well-known industry expert, Andrew Marchington and is backed by HSBC Bank and Asset Ventures Ltd., part of the family investment vehicle that controls Primary Group, the Bermuda based insurance distributor.
Castle Cover will hit a turnover of 100m and sign up over half a million customers by 2011.
Castle Cover has the advantage of launching with a blue chip panel that includes AXA, RSA and AIG giving a great advantage in neither being tied to one supplier, nor owned by an Insurer.
Marchington does not believe the over 50's have had a good deal on Insurance and therefore believe Castle Cover will carry on their rapid success within the market place. The over 50s are more likely to be careful with their homes and possessions and less likely to exaggerate or make up insurance claims, making them low risk.
Castle Cover is based in Poole, Dorset where over 400 jobs will be created by 2011 and offer a UK based customer services.
Managing Director Andrew Marchington is available for audio interview on 07917761427.