Castle Cover appoints new Direct Marketing Manager
17th February 2010
Poole, Dorset, 17th February 2010.
Over 50s specialist insurer Castle Cover, recently appointed former RIAS and LV= marketer Tracy Andrious, as their Direct Marketing Manager.
Tracy will be responsible for the management and execution of Castle Cover’s marketing campaigns, ranging from both acquisition to retention, using a mix of inbound and outbound direct marketing channels. She will also play an integral part in the development of their Marketing Strategy.
Tracy joins the Castle Cover team from RIAS insurance, where she held the position of Marketing Campaign Manager for 3 years. Prior to this, she worked at LV= for 4 years where she was responsible for the direct marketing campaigns across their insurance, banking and savings product portfolio.
Andy Cole, Marketing Director at Castle Cover says:
"We are very pleased to welcome Tracy to the team and see her appointment heavily supporting our aim of becoming the number one provider of insurance for the over 50s"