Senior internet search on the rise, as Castle Cover delivers over 2,000 online home insurance sales in June
13th July 2009
Over 50s insurance brokers Castle Cover are delighted to have achieved a record number of sales this June, as more and more silver surfers seek out the best deals online.
Last month, over 2000 home insurance sales were registered on the site, which delivers comprehensive insurance policies, exclusively for the over 50s.
This news comes in the wake of studies demonstrating that the number of silver surfers, a term for internet users over the age of 50, has risen drastically over the past few months. For example, popular Social Networking site Facebook recently reported that membership figures for those over the age of 55 have risen by an incredible 513%, over the past 6 months.
By contrast, the number of 18-30 year old users, the sites targeted demographic, has fallen sharply. This reflects a shift in internet usage, with more and more seniors embracing the power of new technology and involving themselves in online activity.
Established in July 2006, Dorset-based Castle Cover have grown consistently to become the 3rd-largest insurer for the over 50s. By using a panel of insurers, rather than a sole provider, they can offer the most suitable package for each individual.
Castle Cover currently has around 200,000 policy holders, and with the amount of seniors now using the internet, this looks set to rise. Their range of home, motor, pet and travel policies are available online or over the phone, through their professionally-staffed U.K. customer services team.
Sheila Harrison 60 has recently renewed her car insurance online with Castle. She had this to say:
"Castle Cover made it easy to search for my car insurance policy, and having checked with several other insurers I found their price to be the most competitive."
Continued:
"Many of my generation have been reluctant to use the internet; for fear that it is too complicated. However, now that I am retired, I have the time to spend online and Ive found that this is where I can get the best deals."
Castle Cover Marketing Director Andy Cole commented on the rise in quotes:
"More and more over 50s are going online to get the best deals and we are committed to helping them by not only providing the best policies, but also an intuitive, user-friendly website, which makes it quick and easy to search for the right policy."
Continued
"For those who prefer, our U.K based customer services team are available, to offer the very same quotes over the phone."
To find out more about Castle Cover, visit http://www.castlecover.co.uk
